Brand Director - Lifestyle Brand - Groupe Camus - Shanghai

Job description
Reporting to the Managing Director and being primarily responsible for marketing strategy, building brand relationships, working directly with leadership teams across all of our business units in order to drive new business opportunities by enabling innovative solutions, pushing key business initiatives, developing new partnerships, and deploying effective sales/marketing plans ensuring we achieve our objectives.

Desired Skills and Experience
- Defines brand marketing strategies and tactical plans - Develops/manages brand program budgets - Develops and maintains brand relationship and ensures that regular and appropriate communication with all brands under their management. - Communication of all programs, strategies, targets and other deemed applicable with the brand owners, and where require seeks their agreement and or approvals. - Regular reviews with the brand owner on progress. - responsible for Gross margin management and target achievement - price setting and price control in the market - Aligns organizations/processes to achieve program goals - Develops and/or manages delivery of value propositions/messaging for assigned offerings - Develops and/or executes awareness and/or demand generation campaigns - Develops and/or executes upsell/cross-sell/attach efforts - May drive customer and partner development/relationships specific to brand programs - Determines brand program goals/benchmarks and tracks/analyzes results using closed-loop analysis - Direct cross-functional, cross-organizational teams and agencies in the development and execution of brand plans & budgets - Develop/own brand scorecard/dashboard and associated metrics/goals/ benchmarks; track/report progress against them - Develop value proposition(s), offering/ segment messaging, and manage/monitor their delivery - Develop/define customer segmentation strategies and customer experience plans and execute/monitor them - Perform marketing support activities as needed - Assist sales with development of sales training materials - Partner with senior sales management on key retailer/ development Education and Experience Required

Enter your email address:

Pass it on for Referral Bonus. Not the right role for you, but know someone we should meet? Share with him to earn $1,000 referral bonus.