Franchise Operation Director is Chief KO Leader on behalf of BU President/Franchise GM in the assigned Operating Units.
FOD is responsible to LEAD, ENGAGE, ALIGN, STEWARD, INSPIRE the Coca-Cola system stakeholders in designated OUs, actively interpreting and communicating the business goals and strategies to ensure KO alignment within and at each Local Operating Unit upon a solid and valued relationship. FOD is at best to review the business progress, develop timely action plan and allocate/ utilize resource per aligned SBP/EBP, work with the team/partners to deliver the business and commercial metrics (Vol., Share, NSR, OI, INE). and identify the local opportunities timely to maximize the profitable volume growth and stretch the performance with team/Bottlers to WIN in local NARTD market.
In addition, FOD is to support Franchise GM at time on building and executing the overall Franchise SBP/EBP, take charge of the strategic projects, closely coordinate with Franchise Op. mktg. /commercial functions Head. At last not the least, the building of local talent pipeline and develop people capabilities is equally important.
Act as the leader of local Op. and Bottler GM as well as the key member Franchise leadership team, regular review with China Franchise GM, FOD is truly the ‘ key bridge’ between 2 sides.
For the business importance of Metro market and Top 10 market in China, such as Guangdong, Shanghai, Beijing, LiaoNing, ZheJiang, TianJin/HeBei, ShanDong, it should be headed by the rank of Operation Director.
KEY RESPONSIBILITIES
Briefly describes the primary duties/responsibilities of thejob in 6-7 bullet points and the percentage of time spent or required for each activity.
1. Lead the Joint Business Planning and Building: Organize and guide an aligned comprehensive 3-year local SBP and EBP based on Shengli strategy alongside with bottling group/Bottler/local Op. team and leverage BU/Franchise’s functional support. In addition, FOD need to assist Franchise GM to develop whole Franchise plan with other lead team member.
10%
2. Align Local initiatives planning & execution: Align and agree with bottler management/Op team to identify business opportunities and turn it into local initiatives in light of Shengli’s direction, seek the expertise and resources support from BU/Franchise to elevate/improve business performance.
5%
3. Inspire Bottler counterpart to deliver business goal:Interface and engage bottler/Op team in the delivery of key business indicators, Import and export best practice world-wide to drive business growth. Motivate system(KO, Bottler) to win with positive energy, inspire BO to hit the BP and beyond. Active sales management and forecasting.
30%
4. Align local marketing/commercial strategies, resources allocation with bottler/Op team: Interface and align the planning of national consumer marketing strategies, OBPPC strategy, segmented execution plans. Guide the post tracking of the national campaign on the opportunities identification and make correction as required; Lead and align on the resource allocation(DME) and regular review.
10%
5. Steward the management routines : Consistent with company processes, such as pre-CMR, CMR, leadjoint business meeting/ market visits with bottling group/bottler to identify business opportunity and drive business improvement. Ensure constructive and collaborative relationship at all level focus on the need to win in market and create value for the system.
10%
6. Lead Business diagnosis: Guide and Coach team to synthesize shopper/ consumer insight, competitive analysis, commercial planning, and execution to identify opportunities, monitor and measure performance, make change if necessary. At time, FOD will lead or participate in the BU based strategic projects as China pilot.
15%
7. Manage the daily routines and market visit regularly : Prepare business & project update, meeting/report, Ah hoc report, Conc. call, networking; Rep KO on local function/event; Gather the First hand market intelligence/local project update via timely engagement with Bottler’s Sales people, meet customers, consumers in the market visit
10%
8. Steward People development and system capability building. Build a strong Op. team to work with Bottlers effectively to deliver business goals; Develop operation capabilities via routine coaching, project initiative, and conduct hiring, terminations, performance reviews and compensation recommendations. Timely to build succession plan with Franchise GM/HR. Provide insight and support on bottler’s capability within their organization
10%
ORGANIZATION IMPACT
Franchise VP: Provide business guideline and Interact on regular monthly meeting and market visit
Franchise Unit GM: Present and get alignment on key business opportunities, strategies, plans and correction.
Franchise Operations Mgr/Sr. Franchise Mgr: regularly present business plan, track/update volume/share/INE and make correction if necessary.
Franchise BP Team: Provide feedback on business indicators on weekly/monthly/quarterly schedule; SBP/EBP planning
Franchise OP. Mktg Team: Provide feedback on plans and performance, assist with all bottler interaction associated with moving plans forward and agreed local initiatives.
Franchise Commercial Team: Align on commercial deliverables per China BU and Franchise initiatives, provide feedback on plans and performance, assist with all bottler interaction associated with moving plans forward and local/agreed initiatives, share learning’s from implementation.
China BU Mktg, commercial, SBP team: Involve in some specific projects, regular meeting, data collection and analysis, presentation
Bottling group/ Bottler GM: present and get alignment on key business opportunities, strategies and plans. .
ANALYSIS
Guide And Coach Subordinate On Bellows
Sales and share : LE vs BP, on regular basis to identify what happen in market, why and suggest action to bottler
Marketing: analyze the performance brand, pack in light of consumer behavior, brand equity
Commercial: INE performance analysis and suggest action to be taken, RTM update, cooler management, local KAs, understand the shopper insight, channel characteristic , competitive analysis
KO System value chain processes: Logistics, Distribution, Sales, Point of Sale Execution, OBPPC,
Understand the ROI of the investment f on key initiatives that facilitate business negotiation, dialogue with bottler
JUDGMENT & DECISION MAKING
Lead the development of SBP and EBP and its implementation with the Bottling group/ Bottlers. It includes the goal and strategic/ objectives setting, local program design and execution, deliver measureable KPIs, recommendation on resource allocation.
SUPERVISORY RESPONSIBILITIES
Lead and manage the business with all stakeholders with discipline.
Responsible for the hiring, performance reviews, termination, team leadership, work assignment for the direct report
Closely work with Franchise Op. mktg, commercial, Finance, BP, BU mktg. commercial, financé, BP on project basis
Qualifications
15+ years experience in operation, trade marketing planning, customer management, consultancy agencies
STRATEGIC BUSINESS PLANNING (EXPERT)
Fact based analytical thinking and problem Solving. Creative thinking. Use of information and data.
Balances immediate and long term priorities.
Retail industry knowledge is a plus
LEADERSHIP SKILLS (EXPERT)
Lives the values, winner attitude
Delivers results through leadership and working collaboratively.(proficient)
Flexibility, manages the complexities, strategic negotiation and persuasive skills.
Self-motivated Works under pressure. Strong Resilience.
TECHNICAL SKILLS (PROFICIENT)
Business health analysis
Project management
Understand Cold drink management, OBPPC strategies
Understand Consumer Insights
Understand Value Chain/NSR/P&L Implications
Access Quality Standards
COMMUNICATION SKILLS (EXPERT)
Fluent in both English and Chinese
Strong presentation skills and ability to influence.
Developed interpersonal skills.
Quick learner
Presence that conveys confidence, respect and trust.
RELATED EXPERIENCE REQUIREMENT
Bottling Group HQ Directors, Senior Directors in Bottler with good potential
CULTURAL DIVERSITY
Bi-lingual, good written and oral English & Chinese skills
Good understanding of the system business routine, customs of both Chinese and Multi-national company preferred
WORKING CONDITIONS
50% of travel among bottling provinces
Regular visit to HQ for meeting/training
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