Director - Marketing - Johnson & Johnson - Shanghai

Job description

Directs and coordinates critical processes related to business planning, marketing plans, portfolio management and development, market research, new product launches, business performance tracking, and multi-channel marketing. Develops and executes the tactical annual marketing plan using the guidance of the strategic plan. Makes recommendations for the development of company marketing strategy. Participates in the design of sales incentive scheme to ensure alignment to the established marketing strategy.
Quantifies and ensures the quality, timeliness, and cost-effective manner in which all marketing programs are implemented. Provides leadership on key business issues. Designs the sales incentive scheme, and ensure alignment with established marketing strategy. Identifies, prepares and implements local marketing opportunities. Establishes and manages relationships with outside vendor agencies. Creates and directs annual communications, research, and public relations plans to support the strategic marketing plan. Develops and ensures adherence to the annual budget.

Qualifications

years marketing experience in FMCG industry;

Strong consumer insight;

strong team management expereince

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