Social Media Manager - Etihad Airways - Beijing

Job description
Currently looking for a Social Media Manager to help manage and drive both strategic and day-to-day aspects of Etihad’s social media for the passenger business on a global level. We are looking for a performance-minded Social Media Manager who has the knowledge and the passion to support taking Etihad Airways’ social marketing in China to the next level.

This position will be responsible for establishing a long-term, sustainable strategy for social media and digital performance, based on measurement and optimization. This expert will also manage and drive planning, recommendations and integration of social media content to support marketing campaigns, corporate communications and product and service launches in China.

Strategically manage, plan and execute the China social media/online editorial calendar to deliver against objectives and KPIs for owned and earned channels and China’s commercial business targets
Work with commercial, marketing, sales and corporate communications leads in China to coordinate and develop innovative social media and online campaigns and recommendations that support local business goals
Analyze, test and improve social referral strategy to deliver on engagement and conversion goals for the Etihad.Com China site edition
Stay up to date with local social platforms to ensure the social media strategy and execution is current in employing platform offerings and tech innovations
Produce reports that analyse campaign performance, sentiment, and trends in order to improve the social media strategy and provide insight to the commercial organization

Desired Skills and Experience
Post holder must be able to demonstrate a sound knowledge of Social Media and/or Online Marketing gained over a period of not less than 5 years
Native Chinese (Mandarin) speaker with strong English communication skills
Advanced knowledge and understanding of social media platforms and their respective participants (Facebook, YouTube, Twitter, LinkedIn, Google Plus, Pinterest, etc.) and how they can be deployed in different scenarios
Knowledge of blogging ecosystem relevant to Etihad Airways and maintain relationships
Web Analytics (Google Analytics, Omniture) (mandatory). Google Analytics 101, 201 and 301 certification a plus
Track record of delivering successful programs and working in a goal-focused environment

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