Manages product portfolio and its associated P&L including Market analysis, roadmap definition and funding, and marketing activities designed to increase product sales growth and expand market share. Oversees strategic planning, development and coordination of all portfolio and product definition activities as well as the marketing communications programs to promote the sale of company products and further the company’s sales objectives. Develops and implements marketing policies, programs and activities related to market research, marcom and promotion, product/brand management and product development and pricing. Identifies, evaluates and resolves business issues, manages budget and provides leadership to the Marketing function. Supports and guides the efforts of others in the achievement of the strategic and operational objectives of the broader business team.
Principal Accountabilities
Directs the efforts of others in the achievement of the strategic and operational objectives of the group.
Manages the hiring, staffing and maintaining of a diverse and effective workforce.
Responsible for career development/planning, performance and pay discussions of team members.
Drives LOB strategic initiatives in emerging or established markets that present large opportunities for Dell’s LOB, including conducting
research studies and developing comprehensive marketing recommendations for the region.
Develops marketing campaigns, evaluates marketing plans and develops strategies to respond to changing market and competitive conditions.
Communicates and translates Dell vision/strategy to staff.
Responsible for executing on functional and business goals for the group.
Addresses problems across functional areas of the business.
Responsible for meeting budgetary goals and objectives.
Manages the marketing mix and sales enablement such as the preparation of sales material, controlling marketing communications programs and recommends media best suited to sell products or services.
Manages outside vendor relationships.
Applies broad knowledge of company’s product/service capabilities and competitive environment to identify new growth areas, new technology and emerging product/service opportunities.
Oversees the analysis and evaluation of key market statistics and customer requirements to define product strategies and identify product opportunities to expand marketshare.
Evaluates in-depth market analysis and leads business case for optimization of existing products/solutions alternatives and/or to create the next generation of new products.
Uses technical expertise and extensive industry experience to formulate product strategies and identify new product opportunities.
Provides direction and guidance for operations, administration and results for a major department or multiple departments within a function or work area.
Exercises control over resources, policy formulation and planning.
Collaborates with subordinate leadership to set strategy and business objectives.
May influence the strategic and/or long-term focus for the function.
Provides leadership and direction through lower- level managers.
Implements tactical and strategic change through subordinate managers.
Work is guided by functional strategy.
Establishes operational objectives for managers and/or teams of professionals across the sub- function.
Implements policies and defines approach to strategy achievement for area managed.
Decisions may impact overall business, but are mainly related to the department or work area.
Provides authoritative advice to top management based on deep subject matter expertise.
Accountable for related performance objectives.
Initiates integrated business plans based on senior leadership strategy.
Leads a team of managers responsible for carrying out the objectives of the department or work area.
Leads teams in understanding the link between Dell objectives and their contributions.
Develops budgets, schedules and performance requirements.
Builds long-term development and succession plans.
Applies influence and negotiation skills to drive business results.
Collaborates with key stakeholders both internal and external.
Serves as important liaison to external contacts (customers and vendors).
Assumes responsibility for sales objectives.
Guided by long term objectives and business requirements.
Analyzes long-term impact of new or anticipated strategies and decisions.
Leads teams to solve abstract problems without precedent.
Diagnoses and resolves ambiguous problems.
Leads rigorous process and service improvement programs.
Participates and at times leads projects that have global impact.
Manages lower level Marketing leaders.
Sets the vision and provides strategic guidance.
Simplifies the complex for the team.
Reconciliation of competing objectives and settinghigher level priorities.
Provides thought leadership for their respective function.
Determines how the given marketing strategy may impact other dell business units.
Advocate for customer insights and ensures that they guide marketing positioning and longer term marketing strategy.
Uses detailed competitive market and industry knowledge to determine strategy.
Takes accountability for financial and market performance against objectives and makes necessary improvements.
Manages product portfolio and its associated P&L including Market analysis, roadmap definition and funding, and marketing activities designed to increase product sales growth and expand market share. Oversees strategic planning, development and coordination of all portfolio and product definition activities as well as the marketing communications programs to promote the sale of company products and further the company’s sales objectives. Develops and implements marketing policies, programs and activities related to market research, marcom and promotion, product/brand management and product development and pricing. Identifies, evaluates and resolves business issues, manages budget and provides leadership to the Marketing function. Supports and guides the efforts of others in the achievement of the strategic and operational objectives of the broader business team. Principal Accountabilities
Directs the efforts of others in the achievement of the strategic and operational objectives of the group.
Manages the hiring, staffing and maintaining of a diverse and effective workforce.
Responsible for career development/planning, performance and pay discussions of team members.
Drives LOB strategic initiatives in emerging or established markets that present large opportunities for Dell’s LOB, including conducting
research studies and developing comprehensive marketing recommendations for the region.
Develops marketing campaigns, evaluates marketing plans and develops strategies to respond to changing market and competitive conditions.
Communicates and translates Dell vision/strategy to staff.
Responsible for executing on functional and business goals for the group.
Addresses problems across functional areas of the business.
Responsible for meeting budgetary goals and objectives.
Manages the marketing mix and sales enablement such as the preparation of sales material, controlling marketing communications programs and recommends media best suited to sell products or services.
Manages outside vendor relationships.
Applies broad knowledge of company’s product/service capabilities and competitive environment to identify new growth areas, new technology and emerging product/service opportunities.
Oversees the analysis and evaluation of key market statistics and customer requirements to define product strategies and identify product opportunities to expand marketshare.
Evaluates in-depth market analysis and leads business case for optimization of existing products/solutions alternatives and/or to create the next generation of new products.
Uses technical expertise and extensive industry experience to formulate product strategies and identify new product opportunities.
Provides direction and guidance for operations, administration and results for a major department or multiple departments within a function or work area.
Exercises control over resources, policy formulation and planning.
Collaborates with subordinate leadership to set strategy and business objectives.
May influence the strategic and/or long-term focus for the function.
Provides leadership and direction through lower- level managers.
Implements tactical and strategic change through subordinate managers.
Work is guided by functional strategy.
Establishes operational objectives for managers and/or teams of professionals across the sub- function.
Implements policies and defines approach to strategy achievement for area managed.
Decisions may impact overall business, but are mainly related to the department or work area.
Provides authoritative advice to top management based on deep subject matter expertise.
Accountable for related performance objectives.
Initiates integrated business plans based on senior leadership strategy.
Leads a team of managers responsible for carrying out the objectives of the department or work area.
Leads teams in understanding the link between Dell objectives and their contributions.
Develops budgets, schedules and performance requirements.
Builds long-term development and succession plans.
Applies influence and negotiation skills to drive business results.
Collaborates with key stakeholders both internal and external.
Serves as important liaison to external contacts (customers and vendors).
Assumes responsibility for sales objectives.
Guided by long term objectives and business requirements.
Analyzes long-term impact of new or anticipated strategies and decisions.
Leads teams to solve abstract problems without precedent.
Diagnoses and resolves ambiguous problems.
Leads rigorous process and service improvement programs.
Participates and at times leads projects that have global impact.
Manages lower level Marketing leaders.
Sets the vision and provides strategic guidance.
Simplifies the complex for the team.
Reconciliation of competing objectives and settinghigher level priorities.
Provides thought leadership for their respective function.
Determines how the given marketing strategy may impact other dell business units.
Advocate for customer insights and ensures that they guide marketing positioning and longer term marketing strategy.
Uses detailed competitive market and industry knowledge to determine strategy.
Takes accountability for financial and market performance against objectives and makes necessary improvements.
Qualifications
10+ years of relevant experience or equivalent combination of education and work experience.
8+ years leadership experience.
Undergraduate degree and 10+ years relevant experience or Graduate degree and 8+ years relevant
experience.
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