Director - Product Marketing - SMSG - Microsoft - Shanghai

Job description
If you are thrilled with the experience of bringing a brand new product/service category to China, creating the most memorable brand in gaming and premium entertainment, bringing our living room promise to every Chinese household, and realizing the opportunity of fast billion $ biz in China, we have a role for you!

This Director of Marketing position at Microsoft is a key leadership role with end-to-end accountability for xbox marketing in China including planning, execution and governance. The Lead plays a highly strategic role as the spokesperson and representative for the business group internally and externally. This role garners and provides invaluable local insights on China’s business opportunities and competitive analysis, as well as critical feedback on Corporate Business Group strategies, metrics and programs.
An important responsibility of the role is building deep audience insight to build locally relevant customer offers and co-marketing partnerships which integrate into the consumer sales cycles.



Core Responsibilities include
Business and Monetization - set ambitious business goals and achieve the objectives of the business group. This role should also play important function of exploring local relevant/optimized biz model to maximize this device+services play.
Marketing Planning - develop dependable market & competitive insights, build a strategic localized marketing plan and manage flawlessly to the plan with strong partnership with CCG Xbox category marketing lead.
Competitive Positioning and Response - provide the leadership to orchestrate the activities across geographies and business segments to execute global strategies perfectly. Assess and manage the overall sales & marketing ecosystem.
Product Advocacy - model and manage the consistency of the product brand attributes and promise across multiple campaigns, across multi fiscal years.
Positioning, Messaging & Storytelling - promote Microsoft’s overall strategy and direction - internally and externally.

Qualifications:
• BA (master’s degree or MBA preferred)
• 8-10 years of product/services marketing experience
• 5+ years of people management experience with customer/partner facing marketing professionals Excellent cross-group collaboration skills
• Advanced conflict resolution and negotiation skills
• Advanced oral and written communication skills, planning and organizational abilities
Mandarin speaking is preferred

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