Senior Account Director - SapientNitro - Shanghai


Job description
Sr. Account Director is responsible for overseeing the successful delivery of a project to the client’s satisfaction and within agreed scope and timelines. Also, manage several high-level client relationships, oversee multiple projects simultaneously and look for opportunities to expand existing relationships.

Primary Responsibilities:
Intake, Ideation and Planning
Deep understanding of the clients business, brand and category in which they compete.
Understand the client goals and needs and clearly articulate the objectives of the initiative.
Oversees all briefs on account, and writes them for larger and high-profile assignments.
Strategic involvement, able to develop a brief that is compelling and that inspires and identifies a clear outcome along with how success will be measured.
Assemble and brief the team and facilitate ideation, always looking for ideas that are big and offer the greatest impact on the clients business.
Review project and creative briefs to ensure overall strategic direction in on-target.
Develop case studies on clients’ business



Issue and Risk Management
Supports Project Management in analyzing the key issues and risks in the program and assess business impact
Drive effective communication of issues and risks to the client when relevant to the senior clients
Set project quality and performance standards. Assess and manage risk within, and across, multiple projects
Deep understanding of contracting and controls relative to quarter close. Ability to navigate conversations with senior business client and senior procurement to detect when negotiation is underway and involve senior account leadership to consider position/leverage and preparation
Responsible for ensuring that the forecast for their portfolio of business is clean and updated in a timely manner
Responsible for a thorough understanding of and the up to date maintenance of the P&L for their portfolio of business
Effective and Favourable Negotiations: Proficient in navigating quarter close risk on contracts and cash

Revenue Growth, Client Acquisition, Account Management
Structure and manages integrated, multi-track projects and programs
Responsible for ensuring that the account plan is a comprehensive, multi-layered strategy.
Works closely with the business development team to explore and drive plans to penetrate the identified opportunities. .
Ownership of monthly, quarterly and annual revenue and margin targets aligned with Sapient Nitro's business goals
Solid understanding of negotiation tactics and ensures we put a price on demands and never make a concession without getting something in return
Review overall program metrics and creative to ensure compliance to quality on all client deliverables set forth in the creative brief

Client Stewardship
Drive strategic initiatives for clients towards specific measurable business goals
Establish relationship framework for the relationship in collaboration with the client and agency partners
Build and manage senior client relationships (expectations, communications, escalation, etc.)
Understand the client’s culture, capabilities, team structure and take decisions to ensure success for the client
Manage client expectations/perceptions

Team Stewardship / Capability Development
Communicate client objectives to all team members to ensure consistency
Communicate and disseminate client requests to internal teams; manage internal communications and external communication with vendors, media partners
Drives succession planning for the key roles on the account
Inspires, coaches and mentors junior team members
Build a positive, collaborative working environment for the team
Actively get involved in company events such as hiring, training and internal initiatives.

Experience Guidelines:
10 -15 years of experience of account management in an agency environment
Strong interactive background a must
Accountability for budget or client revenue of mm+
3+ years of client executive experience with primary accountability for peer-level client relationships at the Director and Vice President levels
Experienced with multiple campaign lifecycles from business development to final delivery
Experience leading teams with multiple discipline representation (especially technology, creative, media and strategy)
Frequent travel may be required

Education:
Degree or equivalent military experience
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