Trade Marketing Manager - The Coca-Cola Company - Beijing

Job description
Wanda will be the world no# 1 cinema operation company after it merges AMC. With another 5 years contract signed with Coca-Cola, Wanda will be strategic important for Coca-Cola system as it is not just an important customer in China by volume contribution, but

A Place we could build brand love and emotional connection with youth
We have multi business model and tough points in its cinema, hotel and shopping mall business
The cooperation with Wanda in China will also impact other country as AMC is the world No# 2 cinema operation company, and also another long year cooperation

Wanda keep emphasizing that they expect strong marketing programs from Coca-Cola to help them recruit more loyal consumer and create marketing excitement. To help Coca-Cola company to achieve its 2020 version which we needs to continuously build strong connection with our key customers, the position of trade marketing manager for IC will take the lead on the below tasks to ensure that we could secure long terms cooperation & contract with Wanda

Lead and initiate all trade marketing activities to Wanda (Cinema priority, hotel and shopping mall if needed) and initiate to ensure the accomplishment of Wanda business objectives including annual marketing calendar planning, customized activities implementation
Manage all Wanda activity development process within the CCMG protocol and in accordance with the established procedures of CCCBL

Besides all trade marketing activities for Wanda, the position of trade marketing manager for IC will also take the responsibilities on below areas:

Interface with DIV marketing / Region marketing / BGs marketing to ensure and maintain up-to-date marketing resources banking for IC customers
Co-operate with IC key account teams to ensure brand strategies conveyed to key account team and observed in IC customer activities

Key Results Areas

Manage & develop marketing initiatives with Wanda (50%)

- Lead to develop yearly marketing calendar for Wanda by leveraging DIV marketing campaign and resources

- Align with Wanda key account team and Wanda customer on marketing program direction

- Lead to develop each aligned marketing programs for Wanda by working with creative agent and design agent

- Support Wanda key account team to align the marketing activities with internal & external customers, e.g. BGs and Wanda customer

- Lead to get internal approval from legal, DIV marketing through established procedures of CCCBL

- Lead to execute each marketing activities for Wanda by working with execution agent

- Evaluate each marketing activities to make sure we deliver quality and consistent business results

- Share best practices of Wanda marketing program within the system

Manage & develop key marketing initiatives for Top 2 key IC customers (30%)

- Support top 2 IC customers (except Wanda) yearly annual marketing plan development through customer JBP process

- Lead to develop top 2 IC customer marketing activities development in key window. e.g. Summer or new store opening or key customer themed campaign like anniversary

- Lead to get internal approval from legal, DIV marketing through established procedures of CCCBL for top 2 IC customers key marketing initiatives

- Lead to execute key marketing activities for top 2 IC customers

- Lead to evaluate key marketing initiatives and share best practices within system

Support key IC customer marketing plan development (15%)

- Interface with DIV marketing (brand & IMC) to ensure and maintain up-to-date marketing resource banking which are beneficial to all IC customers

- Conduct regular communication with IC key account team on DIV marketing campaign & brand strategy

Manage agent to provide best marketing service to IC key account teams (5%)

- Manage & maintain agent pool to provide best marketing service to IC key account teams (including creative, design and execution agent)

- Establish professional working relationships with agencies and key third parties

Job Requirements / Qualifications

Core Competency:

Drive innovative business improvement

Identifies and focuses on customer/consumer needs of IC channel
Uses input from external and internal sources to promote marketing solutions to address IC business opportunities
Acts quickly to take advantage of opportunities
Promotes his/her ideas through compelling ideas and logic

Delivers results

Deliver outstanding results in marketing initiatives to ensure IC business objectives are met
Identifies obstacles and manages their potential impact
Takes responsibility for delivering results
Achieves results in a productive and efficient way

Imports and Exports Good Ideas

Shares knowledge and learning within the system / IC KAs
Applies best practices and/or learning from other parts of the business.
Uses information from internal and external sources to gain support for customer projects
Builds relationships (internal and/or external) to share ideas and gather multiple perspectives
Builds strong internal networks for collaboration and knowledge transfer with other parts of the company. Try to get a view from external partners to refresh the knowledge.

Balances immediate and long term priorities

Build relevant IC consumer activation strategies by IC channels
Provide clear direction and action plans for CCMG IC team
Considers how his/her work impacts IC key customers’ business functions
Uses Company resources responsibly

Functional Skills:

Adaptability of understanding the business in IC channels
Understand consumer, brand & product sources of business
Market Insight Sensitive
Good business planning and project management skills
Good internal & external communication skills
Work with IC key account team, agency & customers develop marketing solutions.
Attend & monitor the execution of marketing initiatives.
Good capability in managing marketing projects that tailor made for IC key customers to maximize opportunities and performance
Good negotiation and influence skills
Good presentation skills

Knowledge & Experience:

- 5-7 years of trade marketing or brand or IMC knowledge & experience in FMCG industry

- With IC key customer management experience is a plus

Education & Professional Qualification:

- Bachelor degree or above,

- 5-7 years of solid trade marketing development, or IMC experience is preferred

Language Requirements:

Good oral and written Mandarin & English

Travel Requirements: 50%

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