Marketing Director - HVAC - Ingersoll Rand - Shanghai

Job description
1. To assist the general manager to develop the overall market objectives and sales strategies.
2. To expand the company's marketing strategy in the industry to grasp the development direction and provide timely market feedback.
3. To formulate and implement of the product price system and channel strategy, organize relevant training of personnel.
4. To initiate various consumer and market studies so as to make critical analysis that leads to the strategic recommendation of the new product development.
5. To develop product concept and identify the winning one via appropriate research.
6. To champion the new product development projects and to ensure an efficient & effective
communication.
7. Coordinate with internal brand team, regional marketing team, local & regional team, local
& regional technical team and local co-packing partners.
8. To prepare the launch plans based on thorough analysis of market, environmental, competitive and consumer trends as well as the desired business objectives of company.
Desired Skills and Experience
1. Bachelor degree or above, HVAC Engineering, MBA is preferred
2. 10 years or above in famous multinational company.
3. Strong analytical skills
4. Strong influencing & communication skills
5. Project management skills
6. Market research management skills
7. Brand Management skills
8. Good spoken & written English and Mandarin

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