Job Description
The GAD will be responsible for leading development of all aspects of the marketing mix for Olay GC including public relations, digital, in-store, media and context planning as well as all advertising. They will, working with the client, establish brand strategy and develop holistic ideas that can be deployed across all marketing elements. With the move to the new BAL set-up, the GAD must be able to lead and collaborate well with various agency partners across the different disciplines and help inspire the best directions and output from the multi-functional team.
1. Leads strategic and creative direction for the brand in the region
Responsibilities:
- Works in close partnership with Regional Director as well as with core regional team (Creative Director & Planning Director)
- Informs core regional team of local issues, needs, opportunities and consumer understanding
- Ensures strategies are clear, focused and equity-building
- Drives Lovemark Organising Ideas that are within campaign and capable of holistic implementation
- Ensures that execution is consistent with the brand equity, character and look
2. Leads and inspires the local Agency teams
Responsibilities:
- Transfers key learning and success principles
- Inspires with new solutions – including beyond traditional advertising
- Adds clarity and scale to both strategies and creative ideas
- Protects strategies and ideas from obstacles and compromise
- Champions great work
- Manages and oversees a large staff with multiple project priorities and issues
Desired Skills and Experience
- The ideal candidate should have evidence of strong strategic thinking and a working knowledge of all marketing touch points. They should have experience in managing a large multi-functional team, and demonstrated an ability to lead and coordinate activity across various agency partners.
- Has experience in handling multiple copy projects with conflicting priorities.
- Able to work effectively with a huge team of highly-experienced people.
- Must have solid experience in FMCG. Experience in the Beauty industry, particularly skin care is a plus.
- Traditional advertising agency experience is important. As well as creative thinking and an ability to think beyond Television to new marketing solutions is critical.
- Has experience in integrated/360 - including digital (not just standard banners or websites)
- Work experience in a digital creative environment either Agency or Client side for at least 2 years is a plus
- Mandarin Speaking, Reading, Writing is preferred.
- Is an Idea navigator
believes in a world beyond TV
seeks holistic campaigns not just ads
- Is an effective Brand Agency Leader
collaborates effectively with various agency partners to bring out the best idea and output for Olay
able to balance expertise and experience with an open mind to bring out the best in people
- Has a vision, not just a point of view
- Is a pioneer, not just a path finder
- Leads the client team, not just the Agency teams
- Thinks preemptively – plays ahead of the game
- Cuts through to get results
- Digital media/marketing savvy. Understands and is in touch with the ever-changing digital channels/trends/behaviours - AND has an opinion on it. The person lives life fully wired and actively consumes and participates in the digital space
- Loves great ideas and knows about great digital work. Understands how an idea can explode in the digital space.
2. Leads and inspires the local Agency teams
Responsibilities:
- Transfers key learning and success principles
- Inspires with new solutions – including beyond traditional advertising
- Adds clarity and scale to both strategies and creative ideas
- Protects strategies and ideas from obstacles and compromise
- Champions great work
- Manages and oversees a large staff with multiple project priorities and issues
Characteristics:
- Sees opportunity in everything
- Fights for work – and holds the line
- Is driven by a passion for what they do
- Recognizes the big idea in a small or first thought
- Highly-collaborative
- Works through tough issues
Pass it on for Referral Bonus. Not the right role for you, but know someone we should meet? Share with him to earn $1,000 referral bonus.
